In this blog, you will learn how Advanced Therapy Management in Salesforce Health Cloud helps healthcare organizations deliver highly personalized treatments for patients with complex conditions such as cancer or genetic disorders. Unlike traditional one-size-fits-all approaches, advanced therapies like cell therapy and gene therapy are designed to target specific patient needs, improving outcomes and reducing side effects. We’ll explore how Health Cloud streamlines this intricate process—from enrolling patients in specialized care programs and managing multi-step therapy procedures to scheduling appointments and tracking progress in real time. By the end, you’ll understand how this feature ensures every stage of the therapy journey is organized, transparent, and patient-centric, ultimately enabling providers, hospitals, and pharmaceutical companies to work together seamlessly for better care delivery.

What Is Advanced Therapy Management?

• Advanced Therapy Management involves specialized, personalized treatments for patients with complex health issues like genetic disorders or cancer.
• These therapies can include things like gene therapy, cell therapy, and other cutting-edge medical treatments.
• The goal is to create a customized therapy plan tailored specifically for each patient.

What happens first?

The child gets enrolled in a special program called a CARE program. This program helps manage the whole treatment process step-by-step.

How does the therapy work?

In cell therapy like CAR T-cell therapy, doctors take some of the child’s immune cells (called T cells) from their blood. These cells are sent to a lab where they are changed or "trained" to recognize and attack the cancer cells specifically.

Next steps

After the immune cells are modified, they are put back into the child’s body through an IV (a drip). These new cells then multiply and help fight the cancer.

Why Is It Important?

• Every patient is unique; what works for one might not work for another.
• Pharmaceutical companies are developing tailored solutions to provide the best care with fewer side effects.
• This approach is patient-centric, focusing on what’s best for the individual, rather than a one-size-fits-all treatment.
• It aims to improve health outcomes and reduce adverse drug reactions.
• The cost balance is crucial — therapies must be effective but affordable.

How Does It Work in the Health Cloud?

• Patients (like Charles Green) are enrolled in specific Care Programs for advanced therapies.
• The therapy may involve multiple steps or procedures such as:
  • Manufacturing the therapy (like engineered cells)
  • Isolation and processing
  • Infusion or administration to patient
• Each step is tracked as a work procedure linked to the patient and assigned to locations and providers.

Scheduling and Tracking

• After the therapy, the child is closely monitored to make sure the treatment works well and to manage any side effects properly.
• Health Cloud allows scheduling of multiple appointments for the steps involved in the therapy.
• Providers can book slots for procedures directly within the system.

Additional Notes

• Advanced Therapy Management fosters a collaborative, patient-focused approach.
• It ensures every step of complex therapies is coordinated and tracked within Salesforce.
• Although more common in some countries (like the US), it may be less relevant in others (like New Zealand).

Summary

• If you’re working in Health Cloud and dealing with advanced medical treatments, understanding this management approach is helpful.
• Keep in mind that healthcare should always be centered around the patient’s unique needs.
• Certification in Health Cloud is valuable but focus on skills you’ll actually use, not just collecting badges.
• Advanced Therapy Management in Health Cloud helps doctors, hospitals, and pharma companies manage complex, customized medical treatments for - patients—making sure each step is planned, tracked, and personalized to the patient's needs for better outcomes!